MetAiBlock Prepared for Steve Higgins Productions · August 5, 2026
Artist Growth System · Proposal

7,000 people already
know your music.

They're sitting in your phone. This build puts them in one place, gives you a system that reaches all of them at once, and wraps it in a brand built for the people who book talent. Starting with the event you have next month.

7,000+contacts waiting in your phone
~30 daysto your event campaign
3 phaseseach one stands on its own
$500starts everything today
The objective

Turn your contacts, brand, and catalog into a system that gets you booked.

The build

One clean database, your customized CRM, a brand and website aimed at bookers.

The outcome

Marketing for your event goes out almost immediately, while your system gets built.

The investment

$4,200 total across three phases. Phase 1 is $2,000, and $500 gets it moving today.

Steve Higgins Steve Higgins Productions · Charles Smart MetAiBlock

1

What we heard

From our sessions together. If this is wrong, everything downstream is wrong.

You want to be positioned as an artist who is Jamaican, not a Jamaican artist.

Positioning

You have 7,000+ contacts on your phone and no way to reach them as one audience.

The asset

You want to get booked more, and you have an event about a month out.

The goal
WAS a Jamaican artist IS an artist who is Jamaican

One word order changes everything. Who books you, what they pay, where you play. The whole brand gets built around this.

📱 stuck in your phone 📇 spread across apps 📋 lists in pieces 🤐 nobody hears from you

The audience exists. The system doesn't. 7,000 people who already said yes to your music, unreachable as a group.

~30 days to your event The clock decides data first, brand next

The event sets the order of work. We don't wait on branding to start winning.

🎥 years of videos 🎤 past events 🎼 original music 📦 sitting in storage

The catalog is an asset most artists never use. Once the system is live, it becomes a steady stream of content.

The heart of it

  • This is not a website project or a marketing campaign. It's an engine.
  • Every piece feeds the next: clean data powers the system, the system carries the brand, the brand fills the website, the website grows the list.
  • And it starts paying off in the first month, at your event.
2

The one objective

One thing, taken all the way through. Everything else feeds it.

Objective

Turn the audience you already have into bookings and full rooms, on repeat.

7,000 people said yes to your music once. We make sure they hear from you again: first for next month's event, then every time it matters, automatically.

3

Two audiences, cleanly separated

One fills the room. The other writes the check. The system speaks to both, differently.

YOUR FANS the 7,000 in your phone Fill the rooms Share the music THE PROOF STEVE HIGGINS PRODUCTIONS the artist, the brand THE BOOKERS people who book talent events, venues, budgets THE PAYDAY

Full rooms are what bookers buy. Every fan you activate is proof for the person deciding whether to book you. The system works both sides at once.

4

What we build

Six pieces. Each one replaces something manual, scattered, or silent.

One clean database

  • Every contact, from everywhere
  • Deduped, cleaned, organized
  • Segmented: fans, bookers, venues

Your customized CRM

  • Your whole audience in one system
  • Built around how you work
  • Yours, in your account

Sending that starts now

  • An established sending service goes out immediately, no warm-up wait
  • Your own system warms up in parallel
  • Email and text, both ready

The event campaign

  • Next month's event, marketed to all 7,000
  • Email + text, staggered
  • Automated follow-ups after

ICP + brand, built to book

  • The artist who is Jamaican, made real
  • Look, feel, fonts, sound, messaging
  • Aimed at the people who book talent

A website bookers trust

  • Built on the new brand
  • Your story, music, and catalog
  • A clear path to book you
5

How it flows

From scattered contacts to a working audience. Every branch ends somewhere useful.

7,000+ contacts, gathered from everywhere Cleaned, deduped, segmented Into your customized CRM warm-up starts, bridge sender ready EVENT PUSH · next month's event, promoted · email + text to the full list · reminders, automatically STAY WARM · updates between events · new music, new dates · nobody forgets you exist BOOKER TRACK · brand + website built for them · targeted outreach, later · full rooms as the proof More bookings, fuller rooms every response tracked in your system Built once. Works for this event, and every event after it.
6

Why this pays for itself

You already paid the hard cost: years of shows earned you 7,000 contacts. Reaching them again costs almost nothing. Not reaching them costs every empty seat.

The math of the list (illustrative)

7,000 people who already said yes once × 2% respond to one campaign 140 people at the door from one send, before any new marketing

Even a quiet response rate fills a room. And the send costs you a click, not a month of promotion.

Built once, used forever

Without the systemWith the system
Promote each event by handOne campaign to the full list
Reach whoever you rememberReach everyone, every time
Start from zero each eventThe list grows with each event
Bookers find an outdated web presenceBookers find a brand that matches your caliber

The first event pays down the build. Every event after that runs on infrastructure you already own.

7

The phases, on a clock

Three phases in the order that pays off fastest. The first one lands around your event, and it carries three wins on its own.

WEEK 1 Gather + clean every contact WEEK 1-2 Marketing starts via established sender WEEK 2-4 System live + event push in full swing NEXT ICP + brand built to book THEN Website on the new brand

Weeks 1 through 4 are Phase 1, timed to your event. Phases 2 and 3 follow right behind, each one starting when you say go.

Phase 1 · System + Data + This Event

Three wins in one phase, in about a month.

  • 1a, the foundation: every contact gathered, cleaned, and loaded into your customized CRM, set up and ready
  • 1b, the marketing: your event campaign goes out by email and text through an established sending service, almost immediately, while your own system warms up in parallel
  • Automated follow-ups and reminders through the event

$2,000
Deposit split in two: $500 now, $500 this week. Then $1,000 on completion

Phase 2 · ICP + Brand

The artist who is Jamaican, made real.

  • Ideal audience locked: the people who book talent
  • Brand identity: look, feel, fonts, sound, voice
  • Messaging and offerings aligned to that audience

$950

Phase 3 · Website

The place bookers go to say yes.

  • Built on the new brand, with your story, music, and catalog
  • A clear path for someone to book you
  • Wired into your system, so every visitor joins the list

$1,250

8

What we need from you

  • Your contact sources: phone export, apps, spreadsheets, email lists, anywhere names live
  • Event details: date, venue, ticket link or how people attend
  • Your best cell number so we can reach you fast during the build
  • Photos, videos, and your story for the brand and website phases
  • Existing accounts: your domain, website, email, and social logins as each phase needs them
  • Sign-off on every send. Nothing goes to your people without your word
9

Investment

Priced in pieces on purpose. You pay per phase, as each one starts. No big lump, and every phase hands you something you keep, whether or not we do the next one.

⚙️ Phase 1 · System + Data + This Event

Contacts cleaned, your customized CRM set up, and your event marketed by email and text, starting almost immediately.

$2,000

$500 now · $500 this week · $1,000 on completion

🎨 Phase 2 · ICP + Brand

Ideal audience locked, brand identity built: look, feel, fonts, sound, messaging, offerings.

$950

🌐 Phase 3 · Website

Your home on the web, built on the new brand, with a clear path for bookers to say yes.

$1,250

📬 Follow-up automation Included

Keep-warm sequences built into Phase 1, not billed separately.

🧹 Data hygiene Included

The cleanup and dedupe work is inside Phase 1, not an add-on.

📨 Sending service subscriptions

If the third-party sending service needs a paid plan, that cost passes through to you at cost. No markup.

Full build, Phases 1 through 3

Paid phase by phase as each begins. Start with Phase 1 and decide the rest as you see results.

$4,200

Ready to start? Three steps.

  • Pay Part 1 ($500) below. That starts the clock today
  • Send your contact sources and event details from section 8
  • Pay Part 2 ($500) by the end of the week, and the full deposit is in

The $1,000 deposit is split into two parts to make starting easy. Two links, two receipts, one build already moving.

Pay Part 1 · $500 today Pay Part 2 · $500 this week
10

What comes after

Not part of this build. Named so the road is visible.

🎬 The content engine

Your years of videos, events, and performances turned into a steady stream of marketing content

🖼️ Flyers on demand

Event flyers created on the fly, on brand, in minutes instead of days

🎼 Rhythms into lyrics

The songwriting workflow we demoed together, built into your regular creative process

🎯 Booker outreach

Targeted campaigns to the people who book talent, powered by the brand and the full rooms behind it

📈 A growing list

Every event feeds new contacts into the system, so the audience compounds

🎟️ Event playbook

The campaign we run for next month's event becomes the template for every event after

The asset you're already sitting on

  • 7,000 contacts is a real audience. Most artists spend years and thousands of dollars trying to build one.
  • Yours already exists. It's just unreachable.
  • This build doesn't create your audience. It switches it on.